Marketing Budgets Up, Multichannel ROI a Challenge

http://www.mediapost.com/publications/article/192763/marketing-budgets-rise-determining-multichannel-r.html#axzz2K9PdBdCu

Some 54% of companies participating in the Marketing Budgets Report expect to increase overall marketing investment this year, up from 45% in 2012. But determining ROI from combined online and offline channels remains complicated. 
While 71% report increases for their digital budgets this year, up from 68%, about 20% plan to increase traditional offline budgets -- up from 16% last year, according to the fourth annual report from Econsultancy, sponsored by Responsys. The analysis of 2013 budgets across a range of marketing disciplines and channels compares online with offline budgets of more than 800 companies and agencies.