Tuesday, February 19, 2013

InfoTrends: Top 10 Print Trends

At a Canon Oce webinar on January 23, InfoTrends Group Director Barbara Pellow presented “2013 Top 10 Trends for the Printing Industry.”
1. Digital Color is King. 
2. Digital Wide Format Goes Mainstream. 
3. Inkjet Accelerates Migration from Offset to Digital. 
4. Enhanced Substrates Drive Digital. 
5. Web-to-Print Manages Marketing Supply Chains. 
6. Content Reigns.
7. Hyper-Personalization Drives Digital Print. references. 
9. Mobile Marketing Changes Communications.
10. Direct Mail and Social Media Converge.