Tuesday, February 19, 2013

Can Meredith Become Luxury Publisher?

http://www.adweek.com/news/advertising-branding/can-sensible-meredith-become-luxury-publisher-14736
Could Time Warner's loss be Condé Nast’s gain?

Reports that the media giant is looking to combine its women's magazines with Meredith Corp.’s make some sense: Time Inc.’s lifestyle titles like Real Simple and Cooking Light could combine with Meredith’s own heartland magazines such as Better Homes and Gardens to make a women’s magazine powerhouse. One sticks out like a sore thumb, though, and that’s InStyle.