Magazine Circulation Illustrates Risks of Niche Strategies for Printers (Dr. Joe):
We’ve all heard the phrase “print will always survive” or “print will always be there,” but I always wonder exactly what is meant by that. I have no doubt that print as a medium will always be available in some form or some format. I think that is irrefutable. Some in the industry take these phrases as comforting thoughts. I believe that they are at best benign and at worst meaningless. The real question is what volume and nature will the demand for that medium take. Print volume is a function of size, sides, page count, run length, and frequency. Those are all determined by the nature of the content and the audience size. The prime mover of all of these aspects is the original idea.
