Thursday, January 24, 2013

Rolling Stone Launches iPad Edition, Makes Personnel Cuts

Rolling Stone Launches iPad Edition:  
Rolling Stone's Jann Wenner may have famously downplayed the potential of tablet editions, but the brand has just launched a fully featured iPad app that also incorporates song samples and purchasing opportunities through iTunes. The wait, it seems, has given the title valuable insight into tablet design and functionality as other Wenner Media brands, and other publishers, took the plunge first. 
The masthead at Wenner Media's Rolling Stone is getting shorter. In addition to executive editor Eric Bates and Mark Neschis, who handled PR for Rolling Stone and Wenner's other titles, Wenner has let go Brian McFarland, who was national director of digital sales for Rolling Stone and Men’s Journal; and Robert Hanewich, Rolling Stone's creative director.