Thursday, January 24, 2013

Random House/Facebook with App for Book Lovers

The relationship between authors and social media has long been a close one, with many of the former realizing the usefulness of the latter when it comes to staying in touch with their existing fanbase, and reaching out to new readers to win them over as fans. Now, one publisher believes that it’s time to take that close relationship to the next level with the launch of a new Facebook app that will “enable book lovers to discover new authors and share their favorite books with friends.”