Friday, January 25, 2013

Hearst/Bauer Media Group/Lagardère in Partnership

Hearst, Bauer Media Group and Lagardère Active Enter International Partnership:
The brand footprint of Hearst’s Elle magazine just got a little bigger. The publication, which already has a global circulation of 6,560,000 and 21 million readers across 44 editions, is launching in Australia as part of a partnership with Bauer Media Group and Lagardère Active.
Here, FOLIO: catches up with Duncan Edwards (pictured), president and CEO of Hearst Magazines International, to get the details on the partnership and a sense of where the international magazine market is headed next.