Friday, January 25, 2013

Fashion Magazines Enjoy Ad Jump

Fashion magazines are seeing a big uptick in ad pages for their March issues, according to Media Industry Newsletter, which recently revealed figures showing double-digit percentage increases at many big titles. 
MIN reports that Vogue will have 457 ad pages in March 2013 -- up 3.5% from the previous year -- while InStyle’s March issue will have 361 ad pages, up 4%. People Style Watch is up 27% to 172 ad pages. Elle’s March issue is up 7% over 2012, to 338 ad pages, Marie Claire’s ad pages for March are up 15% over last year to 207, while Cosmopolitan increased 13% to 130 pages. Harper’s Bazaar jumped 21% to 330 ad pages. W is up 3% to 210 ad pages, and Teen Vogue jumped 30% to 124 ad pages.