Wednesday, December 26, 2012

Cooking Light 1st To Make Every Recipe Scannable

http://www.magazine.org/industry-news/press-releases/member-press-releases/cooking-light-first-magazine-brand-make-every
Cooking Light, the nation’s leading epicurean brand, today announced that its January/February 2013 issue will use the Digimarc® Discover platform to digitally watermark all 79 recipes in the issue, making it the first magazine brand to make every recipe in a single issue scannable via this technology.  Following the January/February issue, Cooking Light will continue to make every recipe in every issue scannable and interactive using the Digimarc Discover platform. Using the Digimarc Discover app, a free download on the iTunes App Store and Google Play, consumers can use their smartphones to scan recipe photos to be automatically connected to the recipe page on sister-site, MyRecipes.com.  Once there, they can save it to their recipe file, share favorites with friends, organize menus, and make grocery shopping lists. The January/February 2013 issue of Cooking Light is available on newsstands December 28, 2012.