WARC downgrades global advertising spend forecast:
The figures, contained in WARC's latest International Ad Forecast, represent cuts in the expected combined growth rate of printed, online, television, outdoor and radio advertising spend of 0.5% in 2012 and 1.5% in 2013.
Taking into account forecast inflation, the report predicts that global ad spend will rise by just 1.8% and 1.6% this year and next.
