Monday, November 26, 2012

AAM Revises Circulation Reporting

The board of the Alliance for Audited Media (formerly the Audit Bureau of Circulations) has agreed to create an allowance for U.S. magazine newsstand sales that are lost when not properly scanned or accounted for by retail outlets. The board will determine the final allowance percentage at its March meeting, following further industry discussion. If given final approval, the new U.S. rules would take effect with 2013 first-half magazine publisher's statements.
The AAM board also agreed to require U.S. magazines with circulations over 250,000 to report more frequent per-issue data via AAM's Rapid Report tool, beginning with July 2013 issues. Participation in Rapid Report has been optional since its inception in 2006. The board also agreed to modify the U.S. rule for credit cancellations to allow these copies to be counted as "verified" circulation.