Friday, November 30, 2012

The Economist Unbundles Tablet From Print

Time Inc. gives its print subscribers access to tablet and smartphone apps under a strategy it calls "All Access" -- designed in part to shore up print. But it gave up on an attempt to use that more robust package to underpin a price hike at Sports Illustrated from $39 to $48. Rival publishers such as Hearst and Conde Nast, meanwhile, have resolutely sold app subscriptions separately, figuring they're leaving money on the table otherwise.
Now an important independent magazine is leaving the "All Access" camp: The Economist last month stopped bundling app access with all new print subscriptions, charging more to newcomers who want both and introducing a print option that comes without apps.