Friday, November 30, 2012

Q3 Out-of-Home Ads Up 4.4%

Out-of-home advertising revenues grew 4.4% to over $1.5 billion in the third quarter, up from around $1.4 billion in the same period of 2011, according to the Outdoor Advertising Association of America.
Overall, the media and advertising category increased 6% in the third quarter compared to 2011. The period also saw ample political ad spending, with the government, politics, and organizations segment up 14% compared to the same period in 2011.