A new study
conducted by Packaging World and DuPont, 2012 Survey of Packaging Trends, surveyed 500
industry professionals to find out what the driving forces, emerging and
longterm trends in packaging are, and, according to 59% of respondents, “cost”
is (shocking!) the primary factor driving the industry. That said, via Environmental Leader, “cost would fall 28 percent
in terms of importance, below factors like sustainability at 51 percent and
food safety and security at 37 percent, in the next 10 years in both Europe and
North America.”
Also:
Consumers will
put a greater value on recyclability and the perceived “greenness” of packaging
in 10 years, the survey found. The public will also increasingly demand proof
of sustainability claims, such as lifecycle analysis data.
