Wednesday, October 31, 2012

Condé's Townsend: Print Isn't Dying

Condé's Townsend: The Old Days of Magazine Publishing Are Over:
The notion that print is dying is “naive,” Condé Nast CEO Charles Townsend told an audience Friday at the Paley Center for Media in New York City, though the executive stopped short of saying that print could survive on its own as a standalone entity.
 “The sensibility that print is cratering is just nuts,” Townsend said. “There’s nothing in the way of growing these businesses, but you can’t do it without a really substantial digital presence. It’s really managing a brand as opposed to a magazine.”