SI Ad Combines Print and Digital

http://www.wbay.com/story/19782641/lexus-sports-illustrated-ad-style-and-technology-together-like-never-before

A new Sports Illustrated Lexus ad just included a new layer to its compelling 2013 ES marketing campaign, merging next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising.