Friday, October 12, 2012

China Second Biggest Ad Market in 2013

eMarketer, in collaboration with Starcom MediaVest Group (SMG), today released its annual Global Media Intelligence report on media trends in major markets worldwide, for brands to use as they plan advertising budgets and strategy for 2013.
According to the report, China is set to become the world’s second-largest advertising market in 2013, and the second-largest digital advertising market the following year, behind the US. As a result, Asia-Pacific is expected to surpass North America in total ad spending in 2014, thanks to extraordinary growth rates in internet and mobile internet usage, as well as rapid growth in digital advertising spending. 
China May Surpass Japan as World’s Second-Most Wealthy by 2017
China may become the world’s wealthiest country by household assets after the U.S. in five years as the nation’s middle-class consumers grow richer, Credit Suisse Group AG (CSGN) forecast.
The nation will add $18 trillion in household wealth by 2017, taking its total to $38 trillion, according to the bank’s global wealth report today. That would surpass Japan’s $35 trillion, and be less than half of the U.S.’s $89 trillion.