Content Marketing World: Budgets rise, social media dominates: Marketer commitment to content marketing is on the rise, with greater portions of marketing budgets being devoted to content creation and distribution, according to a new study from the Content Marketing Institute.
Marketers are devoting 31% of their budgets to content marketing, according to CMI's report, which was based on an online survey of 2,400 marketers in August. That is up from 26% reported in last year's study.
