ABC: Bumpy First Half For Consumer Magazine Circ, Newsstand:
The Audit Bureau of Circulations released its semiannual Fas-Fax report for U.S. consumer magazines In addition to its “top 25 lists” that look at circulation totals and single-copy sales, this marks the first time ABC has specifically broken out circulation for digital replica editions of consumer magazines.
It comes as no surprise that newsstand sales for 22 or the top 25 consumer magazines fell during the first half of 2012. According to ABC, 258 U.S. magazines reported more than 5.4 million digital replica editions (paid, verified, and analyzed nonpaid) versus about 2 million a year ago. That was less than 1% of the total industry.
