As the founder and CEO of Buzz Marketing Group, Tina Wells has made it her business to keep her finger on the pulse of the “Millennial” generation. As the author of Chasing Youth Culture and Getting It Right, a leading field guide on understanding this increasingly influential demographic group, Wells is trying to help CMOs make Millennials (those born between 1985 and 2004) their business as well.The stakes, of course, are huge. Millennials — also known as Gen Y — represent a $43-billion market, so getting it right with this generation of consumers can make or break a business.
Wednesday, July 11, 2012
Insights On The Millennial Generation
http://www.delivermagazine.com/2012/07/building-a-buzz-gen-y-expert-shares-her-insights/
As the founder and CEO of Buzz Marketing Group, Tina Wells has made it her business to keep her finger on the pulse of the “Millennial” generation. As the author of Chasing Youth Culture and Getting It Right, a leading field guide on understanding this increasingly influential demographic group, Wells is trying to help CMOs make Millennials (those born between 1985 and 2004) their business as well.The stakes, of course, are huge. Millennials — also known as Gen Y — represent a $43-billion market, so getting it right with this generation of consumers can make or break a business.
As the founder and CEO of Buzz Marketing Group, Tina Wells has made it her business to keep her finger on the pulse of the “Millennial” generation. As the author of Chasing Youth Culture and Getting It Right, a leading field guide on understanding this increasingly influential demographic group, Wells is trying to help CMOs make Millennials (those born between 1985 and 2004) their business as well.The stakes, of course, are huge. Millennials — also known as Gen Y — represent a $43-billion market, so getting it right with this generation of consumers can make or break a business.
