Wednesday, July 11, 2012

Content Volume Impact on Digital Subs

Study: Higher-Volume Content Leads to More Digital Subscription Sales:  Press+, RR Donnelley's metered paid digital content service, conducted a recent study that looked at how daily content volume on some of its customer sites impacted the number of subscription sales. The findings indicate that higher-volume postings on a daily frequency led to significantly higher sales in the first month and on an ongoing basis.