Monday, July 16, 2012

Frank Romano on Digital Printing

It’s a Wild New Digital Printing Landscape, Folks:
Frank Romano. Professor Emeritus at RIT (Rochester Institute of Technology), author of over 50 books and founder of eight publications speaking at PBI. Excerps from interview on digital printing:
1. Talk a little bit about nanographic printing technology, which was introduced at this year’s Drupa.
...It uses very small particles that lay down an ink thickness thinner than offset and can print on virtually any substrate.
2. What are some of the trends in digital printing reproduction over the last year?
A year is an eon in technology development. In the last few months there were 32 announcements involving digital printing.
3. Explain some of the differences in major digital presses.
First, there is toner... Second, there is inkjet...The big news at Drupa was Landa nanographic printing.
We can then categorize digital printing into toner and inkjet.
Then into sheet and roll devices.
Then into special substrates or standard substrates.
Then into document or packaging.
4. Are there any general rules to decide which press best suits a customer?
There are no rules for anything in printing any more..
5. Does it really matter which press you choose?
As a print buyer, the choice of device will be based on print quality, substrate acceptability...