Allure Expands Annual Mobilized ‘Free Stuff’ Issue, Adds Pinterest Promo: While many magazines only started this year to embrace the mobile 2D code technique of activating print with smartphones, Allure is already in its third year of a massive annual multi-platform project. The August ‘Free Stuff’ Issue appears this week... Last year the issue attracted over 575,000 scans and 830,000 entries.
