Thursday, June 21, 2012

Advertisers Still Like Choice


If you work anywhere near media, you'll want to take a long look at this graph. It tells you where Americans direct our attention and where advertisers pay money to capture our attention.
-- Takeaway #1: We still love TV.
-- Takeaway #2: Advertisers still love print.
-- Takeaway #3: Audiences move faster than advertisers.