Wednesday, January 25, 2012

Six New Launches, New Directions


The entrepreneurial spirit and lure of new revenue streams have not dimmed. If anything, they’ve grown more vital. Media executives, either emboldened by a market where the risk-averse leave opportunities wide open or driven to seek out new revenue as traditional platform growth slows to a crawl, are placing bets on new products and ventures.
Here, we examine six new startups from the last year that run the spectrum from a mega-brand launch from one of the country’s largest publishers (including Hearst's HGTV) to a small b-to-b play with big ambitions that’s received some serious backing from the venture community.