Wednesday, December 7, 2011

Time Warner CEO Sees Good Q1 Ad Forecast

Time Warner Inc. Chief Executive Jeff Bewkes said the outlook for first-quarter advertising is "pretty good," depending on what happens with the world economy, despite signs of softness in the fourth quarter. Assuming no new economic shock internationally, "we are looking fine for the first quarter," he said at an appearance at an investor conference sponsored by UBS AG in New York on Tuesday. His comments came a day after Viacom Inc. CEO Philippe Dauman said he also expected to see stronger ad-sales growth in the beginning of 2012 than the end of 2011.