Wednesday, December 7, 2011

J.C. Penney Buys 16.6 Percent Share of Martha Stewart Living Omnimedia

After initiating a search for investors and potential partners with Blackstone Advisory Partners in May 2011, Martha Stewart Living Omnimedia announces the resulting partnership. Retailer J.C. Penney invests $38.5 million in the multi-brand company, and will hold a 16.6 percent stake.