Why Do Luxury Retailers Use Direct Mail? It works!:
Let’s face it, if you can afford a $66,950 private jet excursion you are probably treated differently in all areas of your life, not just the direct mail you receive. I have to assume that there is a level of quality that is expected to capture attention and interest, and Luxury Brands get that because they attempt to know their customers and prospects as we all do. So at surface level, these marketing materials are saying – you are WORTH this.
Monday, September 24, 2012
Campaigns Still Rely on Direct Mail
You've Got Mail: Campaigns Still Rely on Snail Mail: In the coming weeks, candidates will bombard your mailboxes with ads. It may seem old-fashioned, but the consultants who devise direct-mail campaigns have become sophisticated about knowing whom to reach and what to say.
"It's almost because of the changing media landscape that direct mail remains relevant," says Anil Mammen, who runs a small direct-mail shop in Washington, D.C.
"Direct mail is one of the few mediums left where you can go reach a voter and convince your voter to consume your information, without them having to choose to do it," says Mammen.
"It's almost because of the changing media landscape that direct mail remains relevant," says Anil Mammen, who runs a small direct-mail shop in Washington, D.C.
"Direct mail is one of the few mediums left where you can go reach a voter and convince your voter to consume your information, without them having to choose to do it," says Mammen.
2012 Digital Ad Spending Up 16.6%
U.S. digital ad expenditures to rise 16.6% this year: U.S. marketers will spend $37.3 billion on digital advertising this year, an increase of 16.6% over 2011, according to a report from eMarketer.
Valassis and Rite Aid Marketing Partnership
Valassis Announces Rite Aid Marketing Partnership: Industry Leaders Join Forces to Enhance Shopping ExperienceValassis, one of the nation's leading media and marketing services companies, and Rite Aid Corporation, one of the nation's leading drugstore chains, announced today that they have entered into a multi-year partnership to develop and execute in-store marketing and media programs.
Friday, September 21, 2012
August NA Coated Shipments Fall
The Pulp and Products Council reported August North American coated mechanical paper shipments fell -5.2% as compared to the same month last year. Demand declined -4.9% and imports increased +10.7%. The operating rate was 100%. Coated woodfree shipments were down -5.4%, demand decreased -6.6% and imports fell -15.5%. The operating rate was 93%. SC-A/SC-A+ shipments declined -14.8%, demand was down -12.3% and imports decreased -7.7%. The operating rate for all Supercalendered paper was 103%.
Pacific West: Port Hawk. Deal Still On Track
Pacific West held a status call this morning to reassure interested parties that the company was on track, despite recent setbacks, to close the deal on the Port Hawkesbury mill and to restart the 400,000 tpy Supercalendered paper machine. The closing is scheduled for 9/28 and they expect to start making paper two days later. They will begin manufacturing 35# SC-B, for which they have orders, and are looking actively looking for additional business.
http://www.energy-business-review.com/news/ns-power-solicits-interest-from-biomass-suppliers-for-its-port-hawkesbury-plant-210912
Nova Scotia Power sought an expression of interest from bidders to supply biomass and related services for its under construction plant at Port Hawkesbury in UK.
The company is looking for 500,000t of biomass fuel for its 60MW biomass plant, expected to be operational in 2013.
“The province has done its due diligence and feels it’s a defensible
position, and is on solid ground,” government spokesman Lucas Wide said
Thursday.
http://www.energy-business-review.com/news/ns-power-solicits-interest-from-biomass-suppliers-for-its-port-hawkesbury-plant-210912
Nova Scotia Power sought an expression of interest from bidders to supply biomass and related services for its under construction plant at Port Hawkesbury in UK.
The company is looking for 500,000t of biomass fuel for its 60MW biomass plant, expected to be operational in 2013.
A
provincial funding package considered vital to resume operations at the NewPage
Port Hawkesbury paper mill is not in danger of unravelling despite delays in
announcing details of the deal, Nova Scotia's natural resources minister said
Thursday.
http://thechronicleherald.ca/business/138022-ns-downplays-mill-aid-s-effect
The province isn’t worried that the millions it is investing to support the sale of the NewPage Port Hawkesbury paper mill may trigger American trade reprisals.
The province isn’t worried that the millions it is investing to support the sale of the NewPage Port Hawkesbury paper mill may trigger American trade reprisals.
Strike at UPM's Stracel Mill
Employees
have downed tools at UPM's Stracel mill in northeastern France. Production was
stopped on Wednesday morning and the unions have yet to decide when it will
end.
A
UPM spokesperson said the strike has no impact on deliveries to customers, as
the company can use paper from other mills.
UPM
has been trying to find a buyer for the Stracel mill, which houses one PM
capable of manufacturing some 280,000 tonnes/yr of lightweight coated and
machine-finished coated paper, since more than a year.
USPS: Need Comprehensive Legislation
USPS Stresses Comprehensive Legislation Key to Future: Postal Service focuses on innovation to create growth opportunitiesIn his annual state of the business address to the mailing industry, Postmaster General Patrick R. Donahoe today emphasized that the Postal Service has a solid business plan to return to long-term financial stability and that nothing will have a bigger impact on the health and future of the mailing industry than resolving legislative issues.
PIA Unveils Monthly Industry Conditions Dashboard
PIA Unveils New Monthly Industry Conditions Dashboard: As a new exclusive service to members, Printing Industries of America has developed a monthly industry conditions dashboard. The Monthly Print Market Dashboard allows members of the association to assess current market conditions in their local market areas and nationally on an ongoing basis each month.
Meredith’s Guarantee Program's First Year
Meredith’s Sales Guarantee Program Nearing One Year: As Meredith’s Sales Guarantee Program is coming up on its first year in the market, EVP and president of sales Dick Porter is pleased with the way the initiative has worked to this point.
Disney Is Top Media Co. In Profits
http://www.mediapost.com/publications/article/183540/disney-is-tops-in-profits-news-corp-drops.html?print
Walt Disney Co. continues to have the biggest quarterly profits of any media company, while longtime No. 2 News Corp. recently dropped -- substantially -- according to new analysis.
Media research SNL Kagan says Disney retains its top spot with $2 billion net profits in the second quarter of 2012, a 22% gain over the period in 2011. The new No. 2 is Thomson Reuters, which pulled in $935 million, a 63% gain.
Walt Disney Co. continues to have the biggest quarterly profits of any media company, while longtime No. 2 News Corp. recently dropped -- substantially -- according to new analysis.
Media research SNL Kagan says Disney retains its top spot with $2 billion net profits in the second quarter of 2012, a 22% gain over the period in 2011. The new No. 2 is Thomson Reuters, which pulled in $935 million, a 63% gain.
Scholastic Reports FY 2013 Q1 Results
Revenue in the fiscal 2013 first quarter was $293.6 million, compared to $318.0 million in the prior year period. The net loss per share from continuing operations was $1.02, compared to $0.81 in the prior year period, which included one-time expenses of $0.04. Scholastic typically records a loss in its fiscal first quarter, when most U.S. schools are not in session and its School Book Clubs and Fairs generate minimal revenue.
Maxim Lowers Rate Base, Editions
The magazine’s media kit [3] lists the 2013 rate base at 2 million—a 20 percent decrease from its current rate base of 2.5 million. Maxim also is combining its December and January magazines for a total of 10 issues, down from 11 this year.
"Lucky" Launches New Title
The newsstand-only magazine will go on sale from Sept. 21 through Dec. 31.
Top Publishers Ally with SFI
Top Publishers Ally with SFI (Going Green):
Time Inc., the National Geographic Society, Macmillan, and Pearson—have teamed up with the Sustainable Forestry Initiative (SFI) to hopefully spur interest in chain of custody certification for wood products—in this case, paper.
Time Inc., the National Geographic Society, Macmillan, and Pearson—have teamed up with the Sustainable Forestry Initiative (SFI) to hopefully spur interest in chain of custody certification for wood products—in this case, paper.
Thursday, September 20, 2012
Obstacles Grow for Port Hawk. Restart
As ForestTalk.com suspected, Nova Scotia Power is no longer offering a special discount power rate to Pacific West Commercial Corp. now that the advanced tax ruling is off the table.
The advanced tax ruling would have allowed Nova Scotia Power to become a 30% equity partner in the mill and receive a combination of preferred and common shares of the newly created Port Hawkesbury Paper.
At this time, it seems unlikely that the sale of the mill to Pacific West Commercial Corp. will proceed.
The advanced tax ruling would have allowed Nova Scotia Power to become a 30% equity partner in the mill and receive a combination of preferred and common shares of the newly created Port Hawkesbury Paper.
At this time, it seems unlikely that the sale of the mill to Pacific West Commercial Corp. will proceed.
No Word on Catalyst Mill Sale
http://www.bclocalnews.com/news/170248906.html
With
just hours to go before the scheduled closure of the $8.6 million sale of the
Catalyst Paper Elk Falls site, a cone of silence smothers efforts to confirm
the status of the deal.
The
sale was announced Aug. 16 and was first scheduled to complete by Sept. 5,
however, the date came and went with Catalyst scrambling to clear the property
of valuable leftovers. At that time, Brown told the Mirror the closing date for
the sale had been extended to Sept. 19.
IP to Acquire Packaging Plants, Turkey
http://www.internationalpaper.com/US/EN/Company/Media/IPNews.html
International
Paper, today, announced it entered into a binding agreement with Sabanci
Holdings to purchase their stake in the companies' Olmuksa joint venture in
Turkey.
The
joint venture, headquartered in Istanbul, was formed in 1998 and has grown to
become a market leader in corrugated packaging in Turkey. The company operates
two recycled containerboard mills and six box plants.
European NBSK Price Increase
The targeted price adjustment for October depends on the European paper industry's response after the summer holidays. At the moment, industry experts are predicting a normal rise in demand after the summer. After a very weak August, the order volumes are starting to pick up again a bit in mid-September, EUWID was told.
AF&AP: Boxboard Production Falls 0.8% in August
AF&AP Release August 2012 Paperboard Report: Total boxboard production decreased by 0.8 percent compared to August 2011 but increased 2.2 percent from last month. Unbleached Kraft Boxboard production decreased over the same month last year and decreased compared to last month. Total Solid Bleached Boxboard & Liner production increased compared to August 2011 and increased compared to last month. The production of Recycled Boxboard increased compared to August 2011 and increased when compared to last month.
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