Tuesday, June 11, 2013

57% of Adults Read Paperback in 2012

Simba Information, publisher of Trade E-Book Publishing 2013, The iPad and Its Owner 2013 and other research specializing in media and technology, has released the newest edition of “Business of Consumer Book Publishing 2013”, which contains new, multi-year data on e-book pricing trends—of particular interest today given the significance of Apple, the ‘agency model’ and the price-fixing lawsuit. 
The report also estimates about 57% of adults read at least one paperback in 2012 and 22% read an e-book, which represents an increase of 3% and 5%, respectively, over the 2011 findings.
"We believed early on that the print book and the e-book would live in an environment side by side, and the data in 'Business of Consumer Book Publishing 2013' backs up our initial assertions."