| Will there be any surprises in marketing in 2013? Probably not, Winterberry Group Managing Director Bruce Biegel said during his annual marketing outlook keynote at a meeting of The Direct Marketing Club of New York. But there will be ample opportunity to capitalize on the myriad opportunities available to marketers today. According to Biegel, channels with increased marketing spend in 2012 included digital, direct mail, and TV; radio did “better than expected." |
