The
New Yorker has begun running content on behalf of brands. But unlike other
magazines that set the stage a year or so ago, there has been little fanfare
around the fact that one of the most prestigious publications in print has gone
native. According to a New Yorker spokesperson, the magazine’s native
advertising initiative is not very different from other large, integrated
programs Condé Nast brands have run for numerous advertisers over the
years. Sponsored content is being created by TNY’s business side.
