Wednesday, September 18, 2013

Postmaster General Speaks to PCC

http://www.dmnews.com/news-byte-donahoe-tells-mailers-to-think-digital/article/312243/
In an address today to a meeting of the Postal Customer Council in Minneapolis, MN, Postmaster General Patrick Donahoe said that the power of direct mail will not waver if it's comingled with digital marketing appeals.
“Any company that needs to reach and retain customers should be using mail,” Donahoe told the group assembled for National PCC Week. “The more we can bring the mail and the digital experience together, the more opportunities we create for people to buy your product, or donate to your cause, or enhance your message.”