In this development process, Adobe collaborated with two key industry associations, the Association of Magazine Media (MPA) and the American Association of Advertising Agencies (4As), as well as leading publishers. The implementation was audited by the Alliance for Audited Media (AAM) to ensure that the methodology provides accurate and consistent industry-wide benchmarking for publishers.
Monday, September 16, 2013
MPA, Adobe Work to Standardize Engagement Metrics
http://whattheythink.com/articles/65383-mpa-adobe-work-standardize-engagement-metrics-digital-publications/
Adobe’s September
16th announcement signals a new era of measurement for digital
publications. Through analytics included with Digital Publishing Suite,
Adobe now enables publishers to measure the total number of tablet readers per
issue, total number of sessions per issue, average amount of time spent per
reader per issue, and average number of sessions per reader per issue,
providing a clear method to measure and report audience readership and
engagement across multiple digital magazine editions.
In this development process, Adobe collaborated with two key industry associations, the Association of Magazine Media (MPA) and the American Association of Advertising Agencies (4As), as well as leading publishers. The implementation was audited by the Alliance for Audited Media (AAM) to ensure that the methodology provides accurate and consistent industry-wide benchmarking for publishers.
In this development process, Adobe collaborated with two key industry associations, the Association of Magazine Media (MPA) and the American Association of Advertising Agencies (4As), as well as leading publishers. The implementation was audited by the Alliance for Audited Media (AAM) to ensure that the methodology provides accurate and consistent industry-wide benchmarking for publishers.
