Tuesday, September 24, 2013

Magazine Ad Spend Up 10% in August; 15% YTD

http://ipdahome.org/newsstand/?cat=296
That’s according to Standard Media Index estimates (research from agencies representing 60% of total U.S. media agency spend). YTD, magazines have a 5.5% share of measured-media ad spend, SMI reports.
MediaPost MediaDailyNews