Consumers Don't Believe Your Green Ad Claims

http://adage.com/article/news/consumers-green-ad-claims-survey-finds/244172/

Nearly a year after the Federal Trade Commission updated its guidelines for environmental advertising, consumers appear more confused or doubtful than ever about what green-marketing claims actually mean.
The percentage of consumers who say they don't know if companies' environmental claims are accurate doubled to 22% between 2008 and 2013 in GfK's annual Green Gauge tracking survey. The percentage who said they don't know how well businesses fulfill their responsibility to the environment tripled to 10% over the same period.