CMOs See Traditional Media Ad Spend Falling

http://www.mediapost.com/publications/article/209004/cmos-see-traditional-media-ad-spend-falling.html#axzz2eiHcPKTA

Spending on traditional advertising -- meaning media advertising that does not use the Web or other digital channels -- will decrease 2.1% over the next year, according to a survey of 410 marketing executives conducted by the Duke University Fuqua School of Business from July 16 to August 6, 2013.
The forecast is especially noteworthy because overall execs polled for the CMO Survey also predicted a 4.3% increase in marketing budgets over the next year. No surprise -- much of that increase will come from a 10.1% leap n digital marketing spending, which is expected to grow across the board.