Wednesday, September 4, 2013

California Poised to Get Do Not Track Law

http://www.adweek.com/news/technology/california-poised-get-do-not-track-disclosure-law-152176
The chances of a consumer privacy bill coming out of Congress any time soon are slim, but that hasn't stopped California, which continues to forge new ground when it comes to consumer privacy legislation.
At the end of August, the California Senate and Assembly passed an amendment (AB370) to the California Online Privacy Protection Act that will require commercial websites and services that collect personal data to disclose how they respond to Do Not Track signals from Web browsers.
It was introduced by California Assemblyman Al Muratsuchi and sponsored by Attorney General Kamala Harris, who has been making a name for herself by aggressively pursuing consumer privacy enforcement actions. Governor Jerry Brown is expected to sign the amendment.