Thursday, August 15, 2013

Men's Lifestyle Magazines Leading in Digital

http://www.theguardian.com/media/2013/aug/15/mens-magazines-digital-market-gq-economist-esquire
The Economist and men's upmarket lifestyle magazines such as GQ and Esquire are among those titles leading the digital charge,according to figures released by the Professional Publishers Association (PPA).
The PPA has released the data to give what it believes is a more comprehensive overview as to how titles are performing, as it includes digital additions as well as print circulation.
The top digital brand is GQ, which sold a monthly average of 12,231 copies digitally, up 127% on the year.
Men's Health is second with sales of 12,018, up 100%, and Total Film third, with a digital circulation of 12,280, up 152%.
The top magazine brand across print and digital is IPC's What's on TV, with a combined circulation of 1,084,302, though the proportion of digital circulation is miniscule, at 1,104 e-editions,
Behind What's on TV are the monthly titles Glamour and Good Housekeeping.
Glamour now has a combined circulation of 404,371, with digital making up 4,575 of its overall circulation.
It is closely followed by Good Housekeeping with an overall circulation of 400,228, with digital editions at 4,567.