Hearst Launches Branded
Flipboard Mag for Estée Lauder
Hearst Magazines Digital Media is diving into custom publishing with a new
branded Flipboard magazine for Estée Lauder called Beauty Book. The new
publication, produced in partnership with OMD, features custom content created
by Hearst brands Elle, Harper’s Bazaar
and Marie Claire, along with content
dealing with beauty, health, fashion, and lifestyle -- all to promote Estée
Lauder’s new “Advanced Night Repair” beauty product line.
ABM Study Shows Value of
B2B
This week ABM released a new study, “The Value of B-to-B,” highlighting the
effectiveness of business-to-business media including events, magazines, and
Web sites. Among its findings, 96% of media users polled visit b-to-b websites
and read print magazines, 73% percent visit these Web sites at least weekly,
and 45% read print magazines at least weekly.
Meredith Rebrands Hispanic Business Unit, Announces Appointments
Meredith Rebrands Hispanic Business Unit, Announces Appointments
Meredith Corp. has rebranded its Hispanic business unit, previously known as
Meredith Hispanic Ventures, as Meredith Hispanic Media, to better reflect the
company’s offerings across multiple media channels. In addition to magazines Siempre Mujer, Ser Padres, Ser Padres Espera
and Ser Padres Bebé, Meredith
Hispanic Media offers advertisers digital, social, video, and experiential
marketing platforms, as well as proprietary and syndicated research
capabilities, custom publishing, content licensing, database marketing, and
grassroots marketing.Meredith also announced a number of promotions and appointments.
Jon Werther
has been named executive vice president and president of Meredith Digital.
Andy Wilson has been named senior vice president and chief digital officer. Alison Adler Matz has been named publisher of More magazine. Finally, Steven Grune has been named publisher of Allrecipes magazine.
Andy Wilson has been named senior vice president and chief digital officer. Alison Adler Matz has been named publisher of More magazine. Finally, Steven Grune has been named publisher of Allrecipes magazine.
The Week, Mental Floss Announce Hires
The Week and Mental Floss announced four executive hires to bolster their business and editorial teams. Richard Blakely has been named director of digital products and strategy for The Week and Mental Floss; Tracy Monahan has been named marketing director for the publications.
The Week and Mental Floss announced four executive hires to bolster their business and editorial teams. Richard Blakely has been named director of digital products and strategy for The Week and Mental Floss; Tracy Monahan has been named marketing director for the publications.
