Tuesday, August 20, 2013

Condé Nast/Amazon Streamline Subscription Process

http://www.mediapost.com/publications/article/207178/conde-nast-amazon-bow-all-access-magazine-subs.html#axzz2cRrHFK14
Consumers are interacting with digital magazine content across multiple channels -- including smartphones, tablets, and desktops, as well as print -- but they aren’t always able to access this content when and where they want to. To make cross-channel access more convenient, Condé Nast has partnered with Amazon.com to create a new “All Access” subscription model, which offers consumers multiple options to control their subs.In the “All Access” service, consumers can use their Amazon account for “one-click” purchase and renewal of print and digital magazine subs through a number of platforms -- including the Condé Nast Web site, as well as mobile, direct mail and other marketing channels.
They can also access magazine content on a number of devices, including Kindle Fire, iPad, Android tablets and phones.