Circulars Still Important Source for Shoppers

http://www.marketwire.com/press-release/FindSave-Survey-Compares-Back-to-School-and-Black-Friday-Shopping-Behavior-1816170.htm

Wanderful Media®, the company behind Find&Save®, today unveiled the survey results of shoppers and their strategies to nab the best back-to-school deals and the latest school gear. The full report can be accessed here.
Circulars are a primary source for sales: There is a broad mix of where shoppers find their sales. Approximately 59 percent report they uncover back-to-school sales through newspaper ads and circulars,  as well as 60 percent via circulars that come by mail. More than one-third of respondents find back-to-school sales via online shopping websites and social media.