It
hasn't been a particularly great year for magazine circulation, but one
category is shining as a beacon of hope for the American publishing industry:
guns.
American
Rifleman and America’s 1st Freedom, both of which are benefits of NRA
membership, saw their circulations increase 14 percent to 1.9 million and 8
percent to 545,019, respectively, in the first half of the year versus the
year-ago period. Handguns and Guns & Ammo, published by InterMedia Outdoors,
saw their circ jump 16 percent to 137,648 and 7 percent to 416,224,
respectively.
Those
numbers notwithstanding, overall circulation of 390 measured titles declined
about 1 percent in the first half, with newsstand sales down 10 percent,
according to newly released data from the Alliance for
Audited Media (formerly the Audit Bureau of Circulations).
