Men's magazines were one bright spot in the decline of magazine ad pages in Q2 and H1.
Conde Nast saw some of the biggest gains among the major publishing
companies, with its GQ magazine reporting 302 ad pages in the second quarter, a
6.8% increase from the quarter a year earlier. Sibling Details turned in 192
pages, a 14.2% spike.
Hearst-owned Esquire had 253 ad pages in the second quarter, a 4.7% increase. Gains were also reported by Men's Health, part of Rodale; Men's Journal, part of Wenner Media; and Men's Fitness, the American Media Inc. title that introduced a redesign in May, aided by former Men's Health editor David Zinczenko.
Hearst-owned Esquire had 253 ad pages in the second quarter, a 4.7% increase. Gains were also reported by Men's Health, part of Rodale; Men's Journal, part of Wenner Media; and Men's Fitness, the American Media Inc. title that introduced a redesign in May, aided by former Men's Health editor David Zinczenko.
