http://adage.com/article/media/fashion-magazines-turn-record-breaking-september-issues/243169/
With ad sales now closed for its upcoming September edition, for example,
Hearst Magazines' Elle magazine says it will publish its largest issue to date,
with 442 ad pages, a 12% gain from September 2012. Sibling Harper's Bazaar will
also have its largest issue yet, notching 397 ad pages, good for a 10% boost.
And Hearst's Marie Claire said its September will top all of its previous
issues with 246 ad pages, up 13.5% from last year.
Through the first half of 2013, magazines saw an overall
decline in print ad pages of 4.9%, according to the Publishers Information
Bureau. But print advertising remains vital especially for fashion and luxury
brands, publishers say.
