Tuesday, July 23, 2013

Don’t Abandon Outbound Marketing Just Yet

Inbound marketing has gotten a reputation for being the sexier, less intrusive marketing solution that brings about magic results. Sure, it’s exciting to see how many people have “liked” your hilarious YouTube video, but traditional marketing is still around, and it continues to be effective. 
Before you give up on TV, email, and direct mail to throw all your resources into creating the next viral dancing cat sensation, consider using a combination of inbound and outbound marketing tactics.