According to a study
by Oxford University’s Reuters Institute Study of Journalism, twice as many
consumers are willing to pay for online news content than a year ago, albeit
the numbers are still relatively low.
The study, conducted by YouGov, polled 11,000 internet users across nine countries, including the U.S.
Findings: Half of global respondents (42% of American) said they had bought a printed newspaper in the last week, but only 5% said they had paid for digital news in the same time period. This is partly because the majority of online newspapers still do not have paywalls.
The study, conducted by YouGov, polled 11,000 internet users across nine countries, including the U.S.
Findings: Half of global respondents (42% of American) said they had bought a printed newspaper in the last week, but only 5% said they had paid for digital news in the same time period. This is partly because the majority of online newspapers still do not have paywalls.
