Catalog Doctor: Prescriptions for Profitable Pagination

http://www.retailonlineintegration.com/article/prescriptions-profitable-pagination/1

"Doc, my old print catalog staff have retired, and the new young staff don't know catalog techniques like pagination. Can you give me a road map for pagination to share with my staff?"
"I'd be glad to. Pagination is the science of which products go where in the catalog, how to group them and how much space to allocate to each. The goal of pagination is to help guide your customers and prospects to a buying decision. Therefore, keeping your customer in mind while you're building your pagination is crucial, and will help maximize your catalog's sales. Here are definitions and prescriptions for different types of catalogs."