Thursday, June 27, 2013

The Catch-22 of Magazines and Mobile

The Catch-22 of Magazines and Mobile: Q&A with Rachel Pasqua:  ...But what does Google's market dominance by a single player mean to the rest of the publishing market? min asked Rachel Pasqua, former mobile lead at iCrossing and co-author (with eMarketer's own principal analyst Noah Elkin) of Mobile Marketing: An Hour a Day, whether Google’s gobbling of the market is good or bad news for magazine publishers.