Friday, June 21, 2013

NYT Introduces Meter for Mobile Apps

The New York Times (NYTimes.com) today announced plans to meter its mobile applications, granting mobile app users access to up to three articles a day across any section in the apps.
With this change, planned for June 27, non-subscribers will have access to three stories per day from across all 25+ sections, blogs and slideshows. Non-subscribers may also browse section fronts and article summaries. Video remains free in the apps. Content beyond three articles per day will be available only to subscribers. This is a departure from The Times's current model, in which non-subscribers may only access the Top News section on mobile news apps.