Why It's Worth It to Revive Your Wrap and Tip Promos:
Not everyone subscribes or renews online. There is a great temptation to use all things new in promotions and ignore the old—the wise circulation manager and audience developer will not fall into this trap. Not every promotion makes a profit, sometimes things have to be done for what they achieve rather than what they cost. Insert cards for instance almost never pay for themselves, but they get orders from every issue and are a good source of low-cost subscriptions compared to other types of promotion. If you don’t believe me, ask the folks at TV Guide.
